To Elevate the Paradox
Our statement of Psychology of Excellence is a paradox. That is why we choose it. We want to elevate the paradox that exists in the individual to use the combination of his polarities to combine a powerful, unique and immediate condition to excel.
The etymology of psychology comes from psyche and logos. Psyche is simply the personification of the spirit like the mythology symbolically teaches to us. It is the complex of the phenomena and functions that allow the individual to have an experience of himself and the world. Logos is the word used logically to give a sense to something. Excellence is the capacity of the individual to move fast out from his own imaginary limits and preconceptions in order to be outstanding in his expression and proficient in his labour.
If it were possible to find a logic in the psyche everybody could reach any state of mind through a rational an analytical process. Instead of that consciousness, intuition and courage are required to deal with the psyche as well as an extraordinary mastery of the mind and the will to excel.